The current job market is evolving rapidly, and it’s important to understand the realities of this new environment to maintain your competitive advantage. Here are some key points to keep in mind:

1. The Impact of Technology

Technology is advancing rapidly, and it’s leading to the elimination of many jobs. Examples include Artificial Intelligence, robots replacing workers and drivers, self-checkout stations eliminating cashiers, and even case law research software replacing law clerks.

2. Don’t Quit Your Job Yet

Employers prefer to hire someone who is currently employed and focused on delivering value. If you’re currently employed, make sure you’re putting in the extra effort at home to meet your career objectives. If you’re not employed, focus on a well-executed networking strategy to demonstrate that you’re a self-starter who’s working towards a plan.

3. Understand the Hiring Process

The hiring process is a two-party business transaction, and decisions are made based on the needs and goals of the organization. Make sure you’re aware of the hiring/application process and focus on introducing yourself to the person who has the authority to hire you.

4. Research and Alignment

Good managers view hiring as an investment in their team, but they also need to meet their team’s needs. Make sure you research the organization’s needs and goals and align yourself with those to demonstrate that you’re the best match for their team.

5. Networking is Key

Between 60% and 80% of jobs in the private sector are filled through referrals or networking. Make sure you’re investing in your network and looking for opportunities to connect people with the resources they need.

6. Consider Contract Work

Securing a full-time job may not be your best option. If your ultimate objective is income, then contract work may be your best option. Consider contract work as a way to demonstrate your value and build relationships with potential employers.

7. Continuous Upskilling

All jobs are temporary, so it’s important to continuously upskill and build your knowledge and abilities to advance from one assignment to the next. Invest in your network, maintain a good resume, and focus on a systematic approach for assessing and documenting your value to the team.

Navigating the evolving employment marketplace can be challenging, but with these key points in mind, you can position yourself for success.

You should continually invest in your network; constantly looking for opportunities to connect people with the resources to meet those needs. Sometimes that person with the solution will be “Product You.