The Bachelor of Science degree in Sport Management is designed to prepare students for careers as administrators and managers in athletic, health, and country club industries, as well as entry-level management positions in college and professional athletic organizations. Through this program, students are prepared for diverse roles in the areas of sport marketing and promotions, sales, marketing analysis, and fan behavior along with proficiency in facility and event management and planning, financial management, leadership management, and business planning. The curriculum stays in tune with the sport industry to ensure graduating students are competitive in the field. Students complete their degree plan with a culminating experience that consists of four options; (1) internship, (2) capstone project, (3) foreign program project, and (4) undergraduate research project.

The internship culminating experience, following coursework, provides students with on-the-job experience and networking opportunities. The capstone project is a multifaceted assignment that serves as a culminating academic and intellectual experience for students. The foreign program project is a unique blend of academic programming which provides students with global experience. The undergraduate research option provides an opportunity for students to develop and investigate their own research project under the guidance of sport management faculty. The degree plan allows freedom for students to obtain a minor from a list of approved minors (i.e., business, journalism, speech communications, etc.).